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Out of home advertising is focused on marketing to the customers when they are "on the go", in public places, in transit, on the road, specific locations, high flow traffic mobile areas etc. Since billboard are generally placed along high ways and busy streets, you will be guaranteed that people will see your advertisement because unlike with commercials or magazine ADS, you cannot flip the channels or turn the page on a billboard. Therefore, people will notice the billboard display. Billboards are designs that capture and maintain reader's attention. It also sustains the name, image awareness and also serves as a directional guide to potential customers. |
